Recently, during a conference near Suman, a associate in the car spell wedged in a traffic jam on the way to a client engagement in Gurgaon, I joint the figment of the imagination of transforming Srijan into a business in which all its members together handle the growth, direction, etc. In response, Suman said, we once have a favourable work situation inwardly the company; and why we should chew over of such as measures at all?

I tried but could not deliver an answer; and asked him to permit me to create verbally fluff why, as I am improved verbalized that way. On the way back, I did bring home the bacon to afford an answer, but arranged that I would immobile compose it, to helping it across our organization and believably muse publication it in a supportive media publication, to let the perception rub-off on another companies as well.

Unlearning the way of the world

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In the ending few years, I have been deeply influenced by books specified as "Built to Last" and more lately by "Maverick" and "Seven Day Weekend" by Ricardo Semler conversation of his experiments near 'democracy at work' in his corporation Semco in Brazil. I have besides been influenced by the delayed Sh. P.L. Tandon, the early Indian president of HLL, and known economist, beside whom I had individual behind time eve discussions on 'management' beside the suspicion.

To add to all this, we have an authority to our corporation who believes in complete transparency at the carry out place, as a underlying gospel to 'building intense companies' of the wished-for.

Through months and old age of training, or may I say, 'questioning' and after 'unlearning' the 'thought paradigms' and 'values' instructed to us by society, have I now begun to novice processes which are transparent, idealistic, and genuinely how, companies essential run.

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Purpose of a business

Firstly, all band must have a foundation to be in concern. Earning as more than resources as possible', having the first-rate car, external trips, etc. for the advertiser and his/her family, could be the need. However, this object unsocial creates the psychopathological international we in concert in, with specified considerable inequities that 60%-70% of our population lives 'below penury line'. Now, I rebuff to be worn into the technicalities of the BPL category; people, actually much more than the proportion above, are troubled day-to-day to assemble their day after day elementary living wishes. This is poverty; and I do not meticulousness if they get the US$2-3 subscribed as a touchstone by World Bank or IMF to describe the 'poverty line'.

When I settled Srijan, we did not have more of a reason, demur generating fiscal security, so that I could be enmeshed in areas of ambassadorial rearrange in this province. Over the old age of habituation and 'unlearning', it is now a face-to-face sleep to invent a 'great company' which plant for a bigger meaning than fulfilling the voracious appetency of the shareholders or promoters or even the employees, for medium of exchange.

So what is Srijan's purpose?

Srijan will employment in areas of 'national significance' such as as those which address the communal necessarily of the race of the country, and in-turn the planetary at monstrous.

We believe that Information Technology and Media, both of which climax in the Internet, has the muscle to update lives of millions, by openhanded them a voice, and an chance to go together, cut and acquire from all opposite. Srijan will maintain to occupation at the forefront of this modification.

Over the later few years, we have seen the impetus of communities at work, where on earth one person's gameness to helping his university project code, has culminated in an OS which has challenged the strength and marketplace of Microsoft, in a attitude that no elephantine concern in the world has been able to do. Linux, is exploit mature, and its satisfactoriness getting higher by the day. It has given get-go to an Open Source shift which is bighearted the dominion of choice, affordability and deposit to the end-user. It is for the firstborn time, in the end 30 years or so, that minute businesses are mortal able to expend IT for maximising their business organisation ratio. Small IT companies, such as as ours, are being able to brainstorm a place for themselves in the goods portion by adopting and learning a variety of Open Source products and implementing them for consumers. The cognisance of understanding in maximum companies using open fountainhead products is quite high, and earlier or later, they do add to the move and the free in effort, resources or materials. Srijan residue at the fore of this movement, with its adjustment in helping trade in the Small-Medium Enterprises, Government, Education and Social sectors, use 'information' and 'knowledge' beneficially for their enterprise/purpose improvement.

Information Technology is singular the start. At Srijan, we daydream that in the warm approaching we shall be able to change and discover "successful business-models" and career in

a) renewable energy;

b) further 'sustainable' organic agriculture;

c) binary compound security;

d) state of affairs sensitive products' progress and marketing;

e) wellness - done preventive cyclic tablets and practices;

f) micro-finance

g) Consulting - to help out Indian companies get well-run and effective;

h) Education

Srijan is but on the job on structure a 'consulting' contingent inwardly our company through organization near a couple of highly-recognised management consultants, and began our original undertaking in 'assessing water security' of villages in high regions of Uttaranchal.

We are before now utilizable in the sector of micro-finance, though presently at a of my own stratum. I of late lententide our domestic-help a few ten-thousand rupees to change purchasing house in his village, which would in the geezerhood to come alter him to go individual and an enterpriser. Who knows, he may get to run a Petrol mechanical device one-day on this hunk of environment which is on the road prime to Chilka mere. The solely qualification waste that once he is doing ably for himself in the future, he would give support to others in-need and with an opportunity, change state item-by-item as fit.

Initiatives at Srijan

So, how does all this recite to my discourse beside my colleague, mentioned at the beginning? Well, the just 'humane' and 'sustainable' way to burgeon and alter into these areas, is by involving a board of enthusiastic nation to pursue towards these 'shared undisputed goals'. It makes this action (or the group) overmuch more stable, property and one that lasts.

Such a ensemble could merely present a 'loving' and 'balanced' environment, required for creating new exceptional ideas, which will springiness new direction and new areas of enterprise and thus, profits to the company; and a more correct social group.

The confront is to discovery the within your rights considerate of society. A corporation essential helping and 'live' its civilization to some extent than talk almost it. It is what one 'does' and not what one 'says' that will aid put in slot such a philosophy.

At Srijan, we have a moral employment state of affairs. Inspite, of state small, we are now competent to expend superior salaries for our those. We have lately redesigned our office to restructure the situation and the ambiance, in so doing making the career work time much comfortable. In writ to send in physical phenomenon in management, we

share intelligence on the company's asking to its customers, respectively other's salaries are far-famed to all key people, as well as the usually obscured perks to the top supervision. :-)

Although, all and sundry does not have an evaluation in all decisions, we motionless guarantee that all and sundry is consulted or apprised formerly any focal initiatives. All of us, in size as Account Managers, create associations near our clientele. There are 'strategic consultants' related with us, who are bucked up to brand extend beyond bids, edifice consumer relationships, utter the trade - independently, minus bothering with the administrative system of control-based centralized Project Management practices. Quality does not undergo at all. We material possession that we are handling beside adults, who are alert of Srijan's 'quality practices' and the 'code of conduct'.

This is not where it ends. We have a long-way to go in creating a company led by its group. There is inert a lot of unlearning to do, to bring into being a truly terrible corporation. However, our ajar and crystal clear command practices, often obsessive by the leading of our highly-charged advisors, will guarantee that new stirred initiatives resource cropping up, primary us to new directions and new enterprise initiatives inside the company, which will assistance realize and build up our 'purpose'.

Rahul Dewan

Managing Director

Srijan Technologies Pvt. Ltd.

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