The chief unlikeness betwixt a existent equine and a
hobby pony is that you can get off a existent pony. And
one of my pastime horses is unfolding the actuality in
advertising. That's not a typographical error.

Telling the justice in through mail ad is key
for your long quality. And long-run achievability.
Lying is ever wrong, even when it makes you
money.

Being unswerving with your nonstop communication prospects and
customers is indispensable if you impoverishment to bread and butter them. And
nowhere is this more crucial than on your traveler
envelope. Lose shufti of the evidence here and you'll misplace
sight of your consumer for hot.

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As Exhibit A I map out your awareness to an container
mailed to this eventual sucker by the pleasant kindred at
Reader's Digest. This packet is famous in the trade
as a "faux suggest traveler packet." Faux is French
for fake, false, cheat.

The packet looks and feels look-alike an container from a
courier corporation. It is king-size. It is made from fatty card
stock. It is red and chromatic. It says: "EXPRESS DAY
TIMED DELIVERY" on the forefront and rear. It says "TIME-
SENSITIVE DOCUMENTS ENCLOSED."

This envelope even features the zipper-style beginning
device, the category recovered on traveller envelopes. It even
features a unreal barcode, the sort that the courier
scans next to a hand-held referee when you evidence for the
package.

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The trial beside this envelope is that it is a lie. It was
not delivered by a traveller. It is not an "express day
timed labour." Just manifestation at the upper right
corner and you'll see that this envelope was armored
using Canada Post's reduction Addressed Admail
postage.

So, what looks like-minded a time-sensitive, trustworthy
document rushed to me by same-day traveller is
actually a sweepstakes elevation number armoured at the
cheapest charge possible, and likely armoured to
hundreds of thousands of other strangers crossed the
continent. Which means, in my book, this packet is
a lie.

My guidance to Reader's Digest is that they report to the legality
from lay concrete on to cover, with the covering. I won't buy
from a liar, not more than than once, at least. As the old
saying goes, "Fool me once, scandal on you. Fool me
twice, ignominy on me."

See the offending article at [http://www.sharpecopy.com/ezine_images/RD-fake-express.jpg]

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